About Us

Overview

The iD Factor is a market leading, global provider of online fieldwork and panel solutions. We own and actively manage deeply-profiled and unique panels giving our clients unparalleled access to a whole host of different respondents.

We offer a vast range of services to help you with your market research needs, everything from sample provision, survey support, full service online fieldwork and custom research projects to market leading syndicated products.

We cover B2C and B2B markets. Our B2C respondents are demographically representative and can also be used to create specialist panels. Similarly our B2B respondents can be targeted by industry, function and other specialities. With our global reach, unrivalled panels and research expertise you need look no further for all your research needs.