About Us
Panel Methodology
The iD Factor along with our partners employs rigorous procedures to ensure that our panels deliver reliable research of a consistently high standard.
Our abiding principles are research integrity, quality and authenticity - we avoid polluting samples with professional survey takers and maintain the highest integrity in the quality of our respondents through careful panel recruitment and management. All our panelists are:- Multi-sourced, by invitation only
- From research-only lists
- Incentivised - fairly
- Carefully managed to not be over-contacted
- Frequently refreshed so that we do not over-use respondents
Panelists provide a significant level of socio-demographic and behavioral insight when they first sign up - our detailed profiling offers over 300 possible segmentation variables that allow us to target the right panelists for your survey needs, or to create bespoke panels for your needs. We also aim to verify the authenticity of all respondents before, during and after each survey is run through, using respondent and email validation, survey performance monitoring, and duplicate elimination.
