Services

Concept / Product Testing

Launching a new brand or product is time consuming and requires heavy investment. The iD Factor uses innovative online survey techniques to test the reaction to new brands or products among their target market.

Because we have access to over 4 million panellists we can test for any concept or product including: food and beverages, healthcare, financial, technology and many more.

We will work with you to ensure that the testing can show the products on the shop shelf, canvas price points, display packaging materials online and we can drill down so that the most popular concepts can be re-tested in more detail.