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Online Diaries

Where it is necessary to build up a picture of regular and habitual activities, we can recruit individuals to complete online diaries. This represents a very valuable way of understanding consumer habits, trends and activities. In these diaries respondents would record, for example:

  • What they ate and drank?
  • Which newspapers they read?
  • Which shops they went to?
  • What their expenditure each day or week has been on particular things?
And much more. In our experience because this sort of survey requires a lot of commitment from the respondents we employ techniques to encourage them to regularly complete their diary, we check each respondent's diary entries and specifically target those that have not completed the required information. By recruiting highly engaged panellists we ensure strong research results.

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